It started as a way to make large quantities of bread dough for the military during World War I. The company became an icon of classic design, showcased in museum exhibits in the United States and Europe. And its name came from one early user, who proclaimed, "I don't care what you call it, it's the best kitchen aid I've ever had."

Virtually synonymous with versatility, reliability, and durability, KitchenAid built its reputation on its classic stand mixer and has leveraged that success and expertise to create food processors, coffeemakers, and a range of accessories that convert that powerhouse mixer into a vegetable slicer, meat grinder, sausage stuffer, and pasta maker.